Keeping a blog up to date is one of the most important aspects of blogging. This is so important because regular blog visitors expect new postings on a regular basis.
Not all visitors expect to see a new post as often as once a day but most blog readers expect the content on the blog to be updated on a regular basis.
In most cases, visitors expect new content on at least a weekly basis. However, depending on the subject matter the visitors may expect updates on a basis that is either more frequent.
Similarly, visitors may not be interested in receiving this type of information more than a few times a year. Blog owners should be aware of the frequency of which readers expect new posts and should make an effort to oblige the readers with updates this often.
This article will discuss methods for keeping a blog up to date including scheduling a regular time to post blogs, using publishing tools wisely, and hiring guest bloggers when necessary.
Finding Time to Post Daily
One way to help to ensure a blog remains up to date is to schedule time to post blogs on a daily basis. This is especially important when blog readers expect new posts on a daily basis or at least several times per week.
Bloggers who allot a specific block of time each day to research, writing and publish blogs are more likely to have a blog that is up to date than bloggers who plan on accomplishing tasks when they find time to do so.
There may still be days in which the blogger is unable to publish a new post on the blog but these days will be less frequent than if the blogger does not have a block of time strictly dedicated to keeping the blog up to date.
On days in which the blog is unable to devote time to blogging, the blogger may wish to at least publish a short message explaining why it was not possible to post a new blog entry.
This will let readers know you are aware of their desire to read more information but are simply unable to publish a new blog post. As long as this does not become a regular occurrence, blog visitors are not likely to stop viewing a blog simply because the blogger skips a day or two.
Taking Advantage of Publishing Tools
Some blog publishing tools enable bloggers to write blog posts ahead of time and specify when each post should be published. This is an excellent feature for bloggers who want to publish new posts daily but are unable to dedicate time each day to writing blog posts.
This way the blogger can dedicate a block of time each week to write blog posts and have the posts published throughout the week. This is often an easier method for many bloggers because they are able to be more efficient this way.
Hiring Guest Bloggers
Bloggers may also want to consider hiring guest bloggers to assist them in keeping a blog up to date. This can be a worthwhile method for bloggers who are not only having difficulty keeping their blog up to date but are also interested in providing readers with a little variety.
However, blog owners who opt for this message of keeping their blog up to date should carefully consider how the dedicated blog readers will react to this change. This is important because some readers may not be interested in reading blogs written by a guest blogger.
Therefore the use of a guest blogger can actually be more detrimental to the blog than not updating the blog regularly. Bloggers can gauge reader reaction to the use of guest bloggers in a couple of different ways.
The simplest and most straightforward method is to poll the readers about the use of guest bloggers. This can be done by asking readers to comment on the issue and tabulating the comments received.
Another method to gauge reader reaction is to introduce a guest blogger and compare the traffic the guest blogger receives to the traffic the blog owner receives.